About Greg Koeka

I’m Greg Koeka, a freelance Product Management consultant, Project Leader, and Business Operations strategist with 20+ years of experience helping B2B and B2C companies launch, grow, and optimize their operations. I live in Boulder, CO, with my wonderful wife and young daughter, where I enjoy the Colorado mountains, cycling, trail running, snowboarding, travel, scuba diving, and surfing.

I specialize in working with fast-growing startups, scaling teams, and mission-driven businesses across fintech, tax technology, compliance, and software. My structured, process-driven approach is rooted in Agile, Continuous Discovery Habits, and Empowered Product Team practices — ensuring clarity, alignment, and measurable impact at every step. It reflects my ISTJ personality and high C-D DISC profile, which is a structured, reliable, analytical, dependable, calm under pressure, and driven by a clear outcomes mindset.

As a data-driven leader, I align cross-functional teams, prioritize customer value, and drive results with empathy and precision. I believe that great products and operations are built on trust, transparency, collaboration, and systems that scale.

Some of my professional highlights include:

• Increased product engagement by 50% for 4 M+ subscribers by defining requirements, building, and testing a new Email Template product  (a core product for the company) as part of a company-wide rebranding effort

• Led the initiative to reverse the declining growth of -10% MoM into record results of +12% MoM through innovative monetization strategy changes using machine learning/AI

• Implemented and integrated Aha!/JIRA and trained 100+ stakeholders to improve cross-functional collaboration through asynchronous workflows still being used today

• Executed highly successful new market launch into Canada with adoption exceeding customer and revenue KPIs and creating an international expansion playbook, which led to 25+ new country launches

My past roles span pivotal companies, including TaxJar (acquired by Stripe), Paycor (acquired by Paychex), Ria Financial, and fast-moving tech companies like Automox, iSupportU, and eConscious Market.

My past roles span pivotal companies, including remote positions at TaxJar (acquired by Stripe) and Paycor (acquired by Paychex), as well as work with fast-moving tech companies in the Boulder/Denver area, such as Ria Financial, Automox, iSupportU, and eConscious Market.

Whether you need a fractional product management leader, a freelance program lead, or a hands-on business operations consultant, I bring clarity, momentum, and results.